Two doors, one house
Nurses and employers are different people with different fears. Every page answers “is this for me?” fast — and the contact flow literally asks you to pick your door.
A complete digital revamp — designed to turn quiet visitors into nurses who apply and hospitals who partner. Below, we walk you through exactly how we did it — the brief, the strategy, the design system, and the technology. Read it through, and at the very end a door opens onto the live site.
See how we did itGreendoor has placed exceptional Filipino nurses with U.S. health systems — ethically and end-to-end — since 2018. But a visitor landing online couldn't feel that story. It wasn't clear who the site was for, whether to trust it, or what to do next. So we started from the questions a real visitor asks in their first eight seconds.
Audited the old presence, the audience, and the competition. Two very different visitors — nurses and employers — were being asked to share one undifferentiated path.
Set one job for the site: route each visitor to the right next step, and earn trust on the way there. Everything else serves that.
Built a warm, editorial design system around a single metaphor — a green door — so the brand is felt, not just seen.
Shipped it as a fast, server-rendered site with real, working contact and clear conversion paths — not a static mock-up.
Polished the details that drive trust: motion, accessibility, mobile-first layout, and instant, no-friction contact.
Recruitment is an act of trust — a nurse is wagering years of their life, a hospital its patient care. The strategy is to make that trust legible on every screen, and to remove every step between “interested” and “in touch.”
Nurses and employers are different people with different fears. Every page answers “is this for me?” fast — and the contact flow literally asks you to pick your door.
Milestone-based pricing, 90% retention, real human replies in 48 hours. We lead with the proof points that competitors hide.
Narrative-led, deep-browsing pages — journeys, success stories, the human behind the placement — instead of a thin feature list.
Apply, contact, or partner — never all three shouting at once. Each view has a single obvious next step.
A real working form that emails the team in seconds, with a promised 48-hour human reply. Interest is captured at the peak of intent.
An earthy, editorial voice and palette that feels like people who care — because the brand’s whole promise is that they do.
A consistent system makes a small company feel established. Ours is built on a single idea — the green door — expressed through type, colour, motion, and a mark that reappears from the favicon to the contact page.
The door mark — a moss arch with a coral knob — is the connective tissue: it’s the logo, the favicon, the section accents, and the interactive Nurses/Employers chooser on the contact page.
This isn’t a slide deck or a static prototype — it’s a working application. The technology choices all serve one goal: speed and trust, on the cheap to run and easy to maintain.
Server-rendered pages — quick first paint, friendly to search engines, no heavy front-end framework to slow things down.
Designed for the phone first — where most nurses browse — then scaled up. Every layout reflows cleanly from 360px to widescreen.
Minimal JavaScript, progressive enhancement, system-font fallbacks, and automatic cache-busting so updates ship instantly without stale styles.
Semantic HTML, visible focus states, keyboard-navigable controls, and forms that work even before JavaScript loads.
The contact form validates server-side and emails the team via SMTP / sendmail — configurable per environment, with a graceful fallback.
A scalable SVG favicon and touch icons drawn from the door mark, so the brand looks sharp in every tab and on every home screen.
Engagement isn’t a gimmick — it’s the absence of friction plus a reason to go one screen deeper. Here’s where the site earns its attention.
Targets for the revamp — the structure is built to move these, and they’re measurable once analytics are switched on.
In one breath: we routed two audiences through one clear story, built a warm door-led design system, shipped it fast and real on CodeIgniter 4, and wired frictionless, working contact. The honest way to judge the work is to use it — so we'll let the door do the talking.